Resources
Most material presented will be by lecture, video and handout. The textbook used for class is Graphic Communications Today, forth edition. However, much of the material will be presented by instructor.

Course Objectives
1) To gain and understanding and appreciation for the elements and principles of design.
2) To be able to recognize the principles and elements in everyday materials, whether that be in print media or on television, graphic design is all around us.
3) To learn to incorporate the principles and elements of design into you other classwork. Whether that be how you design and layout a poster for another class or how you assemble and present information.
4) To gain an understanding of the enormity of graphic design and how it is used in absolutely everything, from the print design of textiles to the construction of furniture.

You will be responsible for completing all the graded lessons. Each lesson will contain a lecture/presentation element by the instructor, followed by a project demonstrating your understanding of each lesson.

Grades
You will receive 5 points for being on time and 20 points for using your time productively during class.
Any quiz we have will be worth 100 points.
Projects will be worth 200 points each. 100 points for you idea and 100 points for your execution.

Your letter grade will be determined as a percentage of the total number of points there is possible to earn: 90% or more A 80% or 89% B 70% to 79% C 60% to 69% D

Most quizzes will be in the form of crossword puzzles, therefore, spelling counts. They will be based directly on what we covered in class.

About the instructor
This is my eighth year of teaching. Before teaching I worked in various art departments of businesses, as well as serving as art director for six years for a publishing company. I have worked on both national and internationally circulated magazines and well as having my illustrations published extensively in The Flyfisher magazine. I have owned and operated my own graphics business since 1990. I attended the University of Idaho, Ricks College and graduated from the Colorado Institute of Art in 1990. I am very comfortable with almost any medium and we will work with a variety. We are fortunate that I have a substantial budget provided to me by the State of Idaho due to my vocational certification. This allow us to work with many different types of mediums, it will be provided to you without charge as long as you are respectful and do not purposely waste or vandalize the materials.

01.Demonstrate an understanding of safety and first aid practices
The student will be able to:
01.01 Discuss the importance of the Material Safety Data Sheets (MSDS). (752.01.a, 752.01.b, 752.01.d, 752.01.e, 752.05.a, 754.01.a)
01.02 Practice proper safety procedures when operating equipment. (754.01.a, 756.01.b, 756.02.a)
01.03 Pass a general lab safety test. (752.03.e, 753.02.a)
01.04 Demonstrate acceptable employee health habits. (755.01.b)
01.05 Practice approved methods to dispose of waste materials. (658.02.a)
01.06 Read, comprehend and follow instructions on warning labels. (752.01.b, 752.01.d, 752.05.a, 752.05.c, 658.02.a)
01.07 Demonstrate industry standard behaviors when working with others. (754.01.c, 755.01.a, 755.03.b, 658.01.a)
02.Demonstrate an understanding of graphic communications and processes
The student will be able to:
02.01 Define the role of graphics in the free enterprise system. (755.01.b, 753.03.a, 753.03.b)
02.02 Demonstrate knowledge of copyright laws pertaining to art, applied art, photography, and other related areas.
(752.01.d, 753.03.a, 755.01.a)
02.03 Identify printing markets and types of printing business. (752.01.h)
02.04 Identify the major printing processes and their advantages and disadvantages (752.03.e, 649.01.a)
02.05 List the flow of printing product from initial need to a final product. (753.03.a, 753.03.b, 755.01.b)
02.06 Identify major occupations and responsibilities in graphic design. (752.03.e, 752.04.b)
02.07 Explain the electro photographic and ink jet processes used to produce digitally printed material. (755.01.b, 655.01.a)
03. Demonstrate proficiency in art and copy preparations
The student will be able to:
03.02 Employ the use of printers’ measurements to compute inches and fractions, points and picas, decimals, percentages, and proportions. (347.01.a)
03.03 Use copy fitting and mark-up procedures to specify type sizes, styles etc. (753.03.a 753.03.b 347.01.a 351.01.b)
03.04 Read and write a job ticket to program and run standard jobs. (752.05.d 752.05.e 753.03.a 753.03.b)
03.05 Demonstrate basic proficiency in the operation of the printer component of digital production printing system.
(755.01.a 655.01.a)
04. Demonstrate proficiency in using image manipulation programs
The student will be able to:
04.01 Use a variety of paint/edit/selection tools and special effects filters to manipulate digital images.
(752.01.b 752.01.d 752.03.e)
04.02 Identify and apply industry standards and practices in file image compression, storage, and retrieval.
(755.01.b 753.03.a 756.01.b 655.01.a)
04.03 Apply image correction and color correction procedures/tools to continuous tone files. (752.01.b 752.01.d 655.01.a)
05. Demonstrate appropriate communication skills
The student will be able to:
05.01 Write logical and understandable statements, or phrases, to accurately fill out forms/invoices commonly used in business and industry. (753.01.b 753.03.a 753.03.b 347.01.a)
05.02 Read and follow written and oral instructions. (752.01.b 752.01.d 752.01.f 754.01.a)
05.03 Answer and ask questions coherently and concisely. (754.01.a 755.03.a)
05.04 Demonstrate appropriate telephone/communication skills. (754.01.c 755.01.a)
06. Demonstrate appropriate math skills
The student will be able to:
06.01 Solve addition, subtraction, multiplication and division of whole numbers. (347.01.a)
06.02 Solve addition, subtraction, multiplication and division of fractions. (347.01.a)
06.03 Solve addition, subtraction, multiplication and division of decimals. (347.01.a)
06.04 Solve fraction to decimal and decimal to fraction conversion problems. (347.01.a 349.01.b)
06.05 Solve decimal to percent and percent to decimal conversion problems. (347.01.a 349.01.b)
06.06 Solve basic ratio and proportion problems. (347.01.a 349.01.b)
06.07 Solve basic linear measurement problems. (347.01.a 349.01.b)
06.08 Solve basic inches to picas and picas to inch conversion problems. (347.01.a 349.01.b)
06.09 Solve inches to points and points to inch conversion problems. (347.01.a 349.01.b)
07. Demonstrate proficiency in basic electronic imaging competencies
The student will be able to:
07.01 Identify the various kinds of items that can be designed and produced using desktop publishing and digital production printing systems. (752.01.b 753.03.a 755.01.b)
07.03 Select appropriate software for word processing, graphics, scanning and page layout. (756.02.a 756.03.a)
07.04 Organize and demonstrate file management for opening, copying, saving and deleting files.
(753.03.a 755.01.b 756.01.b 655.01.a)
08. Demonstrate proficiency in the use of type and typography
The student will be able to:
08.01 Set-up and use font management software. 08.02 Identify strategies and software used for font management in desktop publishing. (753.05.c 755.03.a)
08.03 Identify x-height, mean-line, baseline, ascenders, descenders, and their roles in measuring and designing with type. (752.05.b 755.01.a 351.01.b)
08.04 Identify caps, lowercase, uppercase, small caps and ligatures. (752.05.b 755.01.a)
08.05 Define dingbats, bullets, rules, and symbols and their uses in publications. (752.05.b 755.01.a 753.03.a 753.03.b)
08.06 Distinguish between display (headline) type and body (text) type by their point sizes and styles.
(752.05.b 351.01.b)
08.07 Identify and define the basic type styles and their uses. (752.05.b 755.01.a)
08.08 Define letter spacing, tracking and kerning of type characters. (752.05.b 755.01.a 347.01.a)
08.09 Define word spacing and the relationship of em and en in paragraph spacing. (752.05.b 755.01.a)
08.010 Define line spacing and explain the measurement principles for the leading of text.
(752.05.b 755.01.a 347.01.a)
08.011 Define the type arrangements: flush left, ragged right, flush right, ragged left, centered, justified, and forced justified. (752.05.b 755.01.a)
08.012 Define and demonstrate copy fitting. (752.05.b 755.01.a)
08.013 Demonstrate the comparative typography weaknesses and strengths of word processing software and page layout software. (755.03.a)
08.014 Identify the difference between formatted and unformatted text files. (752.01.b 755.01.b)
08.015 Demonstrate the correct use of paragraph and character style definitions in page layout software applications. (755.03.a)
09. Demonstrate proficiency in using page layout operations
The student will be able to:
09.01 Demonstrate how to markup a copy for production of a printed piece. (753.03.a 753.03.b)
09.02 Log-on/boot-up and print out a page layout program and demonstrate functional knowledge of computer commands/codes/menus/palette for the software in use. (752.01.b 752.01.d 752.03.e 655.01.a)
09.03 Demonstrate text alignment, element positioning and rules of page design for printed matter. (752.05.b 755.01.a)
09.04 Demonstrate a proficiency in conducting basic search operations. (752.05.b 755.01.a 655.01.a)
09.05 Place copy from word processing program to a page layout program according to job specifications. (752.05.b 755.01.a)
09.06 Proofread, edit and make corrections/adjustment to copy on screen. (753.02.a 752.05.b)
09.07 Download fonts. (752.03.e)
09.08 Place graphics, rules, and dingbats from an existing file into a publication. (752.05.b 755.01.a)
09.09 Demonstrate the procedure for cropping graphics electronically. (752.05.b 755.01.a)
09.010 Create a variety of projects that utilize graphics and text for publication, tints, reverses and manipulated type for effect, drop caps for paragraph openings, wraparound (runaround) and graphics, color using electronic spot color separations, windows, blocks, text, graphics, frames and headings. (752.05.b 755.01.a)
09.011 Use electronic dictionary, spell checker, and automatic hyphenation. (752.01.b)
09.012 Set up column grids for electronic page layout according to job specifications. (752.05.b 752.05.e 754.01.a)
09.013 Set up/select appropriate pagination for a given job. (754.01.a)
09.014 Demonstrate the uses of footers and headers. (755.01.a 753.03.b)
09.015 Set text with appropriate margins, formatting, gutters, leading, headings etc. (753.03.b 347.01.a)
09.016 Define and apply multiple master pages to a long document. (753.03.a 755.01.a)
09.019 Modify and redefine page and document specifications. (752.05.a)
09.021 Prepare document index page. (752.05.b)
09.022 Save document as a PostScript file. (752.05.a 752.05.b)
09.023 Determine and set preferences for specific document production requirements. (755.03.a 752.05.b)
09.024 Identify scanner hardware and its basic components and operations. (753.03.a, 753.01.b 753.05.b)
09.025 Identify basic scanner software, its uses and limitations. (753.01.a 756.01.b 752.05.b)
09.028 Use a camera for capturing images intended for print reproduction. (756.02.a 752.01.d 657.01.a)
09.030 Properly handle customer original art. (754.01.a 754.01.c 752.05.e)
09.031 Calculate needed scan resolution. (752.05.a 752.05.e)
09.032 Demonstrate how to calculate needed percentage of enlargement/reduction. (752.05.a 752.05.e 351.01.b)
09.033 Scan reflection and transmission originals including following customer specifications for cropping, sizing, file formats, and resolution. (752.03.e 752.04.b 754.01.a)
09.034 Acquire files from Photo-CD or CD-ROM disks. (752.05.e 754.01.a)
09.036 Locate and download specified files from the www/Internet. (752.04.b)
010. Demonstrate an understanding of vector based graphics programs
The student will be able to:
010.01 Log-on/boot-up vector-based graphics program and demonstrate a functional knowledge of commands/codes/menus/tools and procedures for their uses. (752.03.e 755.01.b 655.01.a)
010.02 Draw a design appropriate for a given job using a graphics program. (752.05.b)
010.03 Create a design/logo using tints, fills and paint for a given job using a graphics program. (752.05.b 753.03.b)
010.04 Create a design using manipulated type (rotated, circled, extended, etc.) for a publication. (752.05.b)
010.05 Trace a drawing/photograph using a graphics program. (752.05.b)
010.06 Create a design/publication using electronic clip art. (752.05.b)
011. Demonstrate proficiency in electronic pre-press operations
The student will be able to:
011.01 Define the application of digital photography in electronic imaging. (753.01.b 753.03.a)
011.02 Demonstrate an understanding of data exchange. (752.03.a 756.02.b)
011.03 Identify and compare digital proofs. (752.03.a 756.02.b)
011.04 Demonstrate an understanding of PostScript. (752.01.b 753.03.a)
011.05 Describe the strengths and weaknesses of TIFF, EPS, PICT, GIF, BMP, PDF, JPEG and in a Postscript environment. (752.01.d 753.03.b 655.01.a)
011.08 Describe the characteristics of PostScript and non-PostScript output devices. (752.05.c 753.03.a 753.03.b)
011.09 Evaluate image (output) quality. (753.05.a)
011.011 Calibrate a color monitor. (752.01.h 752.03.e 347.01.a)
011.012 Submit files to and use: servers, spoolers, queues. (752.01.h 752.03.e)
012. Demonstrate proficiency in making and using files in the portable document format
The student will be able to:
012.01 Define the relationship between PostScript and PDF files. (753.03.b)
012.02 Identify and define the attributes and advantages of a PDF file. (753.05.c)
012.03 Make a PDF file from a PostScript file to meet given production specifications. (752.05.b)
013. Demonstrate understanding of color principles as applied to the preparation, production, evaluation and correction of color printing
The student will be able to:
013.03 Identify and apply industry standard criteria to the evaluation of color in imaging and publishing. (755.01.b 753.03.a 756.01.b)
013.04 Describe and identify the components and processes of color publishing systems. (755.03.a 755.01.a 755.03.b)
013.05 Evaluate and color correct the quality of color publishing images. (753.05.a)
013.06 Identify and describe models used to specify color. (755.03.a 755.01.a 755.03.b)
013.07 Describe and identify color output devices of digital imaging systems. (755.03.a 755.01.a)
013.08 Evaluate the quality of digital imaging color output devices. (755.03.b)
013.09 Identify and describe the purposes of a Color Management System. (753.03.a 755.01.a)
014. Demonstrate an understanding of Art and Applied Art
The student will be able to:
014.01 Demonstrate design and layout techniques used in display, computer foundations, direct mail samples, brochures, publications, storyboards, billboards, packages, posters, advertisements, web pages, animations, and videos. 014.03 Demonstrate production of mechanical artwork.
014.04 Develop work applying elements and principles of design.
014.05 Evaluate and defend the effectiveness of artwork through discussion or critique.
014.06 Create 2D or 3D works of design that successfully convey a central thought based on information, ideas, feelings, and memories. q
014.07 Develop and maintain a portfolio.
015. Demonstrate employability skills
The student will be able to:
015.01 Show up!